Elizabeth Wanja

Content Strategist @INSIGHTEURS, with 3 years of experience in Content Writing. I have written multiple research papers, case studies, blogs and articles in both academic and non-academic domains.

The Influencer Marketing Ecosystem: What Companies and Influencers Need To Know. Members Public

Have you recently scrolled through Instagram, Tiktok, YouTube, or Twitter and run into an individual that you follow— constantly posting about the products and services they enjoy from various brands? Such an individual often has a "bourgeois" lifestyle, which further captivates their audience. We want to look like them, eat

Elizabeth Wanja Adamou Boubacar Amadou
Marketing

Value Marketing: Understanding What Customers Value And How It Affects Your Marketing Strategy. Members Public

By understanding what customers value and how much they value it, you can develop strategies for delivering more of whatever they care about most while also providing an equitable return on investment in their relationship with your brand or organization.

Adamou Boubacar Amadou Elizabeth Wanja
Business
Brand Hierarchy

Brand Hierarchy: How to Easily Navigate the Increasingly Complex Brand World Members Public

💡A brand hierarchy guides consumers on how to distinguish between sub-products. A company that sells different services and products should establish a brand hierarchy to prevent customer confusion. Brand Hierachy:  Important Aspects to Help Multiple Brands-Organizations Navigate Customer Confusion Let's face it, most organizations aim to have  superior and unique

Elizabeth Wanja
Elizabeth Wanja
Marketing

How to Reach Out to Someone on LinkedIn: A Guide To Effective & Professional LinkedIn Messaging Members Public

💡LinkedIn enhances a person's professional networking and career development opportunities. The platform allows the user to post their resume or thoughts while searching for potential employees or mentors. Therefore, it promotes interactions between professionals from diverse parts of the world. Linkedin Made Simple A step by step approach  “I hate

Elizabeth Wanja
Elizabeth Wanja
Business