Adamou Boubacar Amadou

Growth Specialist and Content Writer. I write content at the intersection of business and technology to help you learn while I do the same. Helping SaaS Startups Scale With Digital Marketing.

Trust

Building Trust: How To Connect With Your Customers? Members Public

Building trust with customers is an important part of any business relationship. There are a number of different factors beyond your control that affect how much your customers trust you, but there are also a number of things you control.

Adamou Boubacar Amadou
Business
branding

Building Brand Loyalty: How To Connect With Your Customers Members Public

Building brand loyalty is more than just repeat customers. It’s about creating a following that swears by your name, keeps returning to your business and tells their friends, family, and community all about you.

Adamou Boubacar Amadou
Business
Inclusion in detail

Inclusive Marketing: How To Speak To Everyone Members Public

You've probably heard the buzzword "inclusion" a lot in the last few years. But what does it mean in the context of marketing? When we hear about marketing most of the time it is about getting your product or service known. You bring awareness to the public by using fancy

Adamou Boubacar Amadou
Water Drop

Drop Culture Members Public

Despite the challenges, there are many reasons why a brand would find it worthwhile to utilize a well-executed drop culture. It can help build communities and personal connections with customers while also providing useful marketing data.

Adamou Boubacar Amadou
Marketing
Omni Channel Marketing

Omnichannel Marketing Members Public

Omnichannel marketing is a customer-centric approach to marketing that merges the physical and digital worlds. Omnichannel marketing integrates digital, mobile and social media with traditional in-store experiences to deliver an even more seamless customer journey for brands.

Adamou Boubacar Amadou
Marketing

Neuromarketing: The Science Behind Reading the Mind of the Consumer Members Public

Neuromarketing, often called consumer neuroscience is a relatively new field of marketing that uses neuroscience to understand better how consumers make decisions.

Adamou Boubacar Amadou
Trust

Trust, Word of Mouth, and Customer Retention Members Public

Establishing credible trust is not just about giving your customers confidence and security, it also immeasurably helps them increase their loyalty.

Adamou Boubacar Amadou
Marketing
Illustration by Sharmelan Murugiah

Innovation, Entertainment and The Quest for Attention Members Public

The media and entertainment industry is an umbrella industry that contains various forms of creative works, including text, audio, film, music, video games and other forms of live performance. It has evolved from being a passive entity to one that is interactive due to emerging new technologies.

Adamou Boubacar Amadou
Business