Adamou Boubacar Amadou

I write content at the intersection of business and technology to help you learn while I do the same. I currently work in marketing in the media industry. Great Content + SEO = 🚀

Programmatic — The Future of Advertising

Programmatic — The Future of Advertising Members Public

Programmatic Advertising, also known as programmatic media or programmatic marketing, shifts traditional methods to real-time automated solutions to connect advertisers with publishers.

Adamou Boubacar Amadou
Marketing
Metrics Subscription Businesses

10 Essential Metrics Subscription Businesses Need To Track Members Public

The subscription-based business model is increasingly transforming how companies operate. Subscription businesses have grown 5-8 times faster than the traditional ones, and the model is progressively redefining the relationships between firms and their customers. According to the SEI report, in 2020, subscription businesses exhibited revenue growth of 11.6%, while

Adamou Boubacar Amadou
Business
HandShake

Integrative Negotiation: The Winner Does Not Take It All! Members Public

Integrative negotiation is a solution-oriented mode of negotiation. It involves a spirit of giving and taking between parties in order to explore all the options, find win-win solutions, and ultimately, arrive at an agreement that is acceptable to all parties involved.

Adamou Boubacar Amadou
Business
Bias

Cognitive Biases and Heuristics: Influence, Deviation, And Assumptions Members Public

Cognitive bias and heuristics lie at the heart of all our decision-making, from large to small. They shape both our actions and our perceptions of the world. What's more, because these biases are systematic patterns in the way we think.

Adamou Boubacar Amadou
Society
Mistake Proofi

How to Use Poka-Yoke To Avoid Business Mistakes? (With Examples) Members Public

Human error is usually caused by the failure to follow procedures correctly. A poka-yoke approach to quality control identifies mistakes prior to existence and then eliminates them from the start. Poka-yoke is a systematic method of designing processes to reduce the possibility of failure.

Adamou Boubacar Amadou
Business
Imperfect Bowl

Why Imperfect Is Better than Perfect? Members Public

The quest for perfection is global, but it is limiting our potential. We should optimize for progress, not perfection. By changing the way we look at things, we can change the way we do things and create more value than we imagined while starting.

Adamou Boubacar Amadou Bello Moussa Amadou
Business
Strategy Vs. Tactics

Strategy Vs. Tactics: What is The Difference and Why It Matters?(With Examples) Members Public

Strategy is essentially planning out what you want to achieve in order to get something done right. Each step has its place within your overall plan. Tactics focus more on how you do something rather than what you should do.

Adamou Boubacar Amadou
Business
Quality Vs Quant

Should You Always Focus On Quality Over Quantity? Members Public

Quality Over Quanity is the drive to pursue a greater value over more volume. Anything can be subjective in value, but it is how we attempt to build things that last and are useful in every way possible instead of cheap and pointless that matters.

Adamou Boubacar Amadou
Business