Adamou Boubacar Amadou

Growth Specialist and Content Creator. I write content at the intersection of business and technology to help you learn while I do the same. Helping SaaS Startups Scale With Digital Marketing.

Leveraging Repositioning to Gain a Competitive Edge in Marketing Members Public

In the fast-paced and competitive world of marketing, companies often need to adapt and evolve to stay relevant and attract customers. One of the strategies that businesses can use to achieve this is repositioning, which involves changing the way a product or brand is perceived by consumers. But what does

Adamou Boubacar Amadou
Marketing

Food Truck Ideas for Entrepreneurs: How to Start and Grow a Successful Mobile Food Business Members Public

Food trucks have become a popular and exciting business opportunity for entrepreneurs in recent years. These mobile food vendors offer a unique and convenient way to sell food to customers on the go, and they can be a fun and profitable venture for aspiring business owners. But what are some

Adamou Boubacar Amadou Editorial Board
Business

5 Essential Strategies for Successful Digital Marketing Members Public

Digital marketing has become an essential tool for businesses of all sizes and industries. With the proliferation of the internet and social media, consumers are now more connected and empowered than ever before. This means that businesses need to be savvy and strategic in their digital marketing efforts to effectively

Adamou Boubacar Amadou
Marketing

Value Pricing: Understanding Pricing and Value (Part 2) Members Public

Introduction The way we think about profit is generally revenue minus cost. But that’s only part of the story. The real value is what you can get out of a customer in the long run, beyond the initial transaction. That’s where value pricing comes in. Value pricing is

Adamou Boubacar Amadou
Business

Value Pricing: Understanding Pricing and Value (Part 1) Members Public

Pricing is one of the most important things that will affect your business whether you are selling goods or services. Traditionally we price things based on their cost and we add some markup that we then call profit.   Pricing a product or service based on its actual or perceived value

Adamou Boubacar Amadou
Business

The Influencer Marketing Ecosystem: What Companies and Influencers Need To Know. Members Public

Have you recently scrolled through Instagram, Tiktok, YouTube, or Twitter and run into an individual that you follow— constantly posting about the products and services they enjoy from various brands? Such an individual often has a "bourgeois" lifestyle, which further captivates their audience. We want to look like them, eat

Elizabeth Wanja Adamou Boubacar Amadou
Marketing

Monetizing Open Source: The New Open Business Model Members Public

For conservative technologists, this may seem strange at first or perhaps contrary to their philosophy. Still, the opportunity to earn money from open source software is a powerful incentive that drives the success of both open source and proprietary software. In fact, in my view, we are at the point

Adamou Boubacar Amadou
Technology
Marketing Myopia

Marketing Myopia: How To Avoid The Innovation Trap And Improve Your Business Members Public

Introduction Marketing myopia, also known as the innovation trap, is a common problem for companies. It's when companies or product leaders focus so much on their product or service that they don't notice how their customers are reacting to it—what they really want. This can come from a lack

Adamou Boubacar Amadou
Marketing