Leveraging Repositioning to Gain a Competitive Edge in Marketing Paid Members Public
In the fast-paced and competitive world of marketing, companies often need to adapt and evolve to stay relevant and attract customers. One of the strategies that businesses can use to achieve this is repositioning, which involves changing the way a product or brand is perceived by consumers. But what does
Food Truck Ideas for Entrepreneurs: How to Start and Grow a Successful Mobile Food Business Paid Members Public
Food trucks have become a popular and exciting business opportunity for entrepreneurs in recent years. These mobile food vendors offer a unique and convenient way to sell food to customers on the go, and they can be a fun and profitable venture for aspiring business owners. But what are some
5 Essential Strategies for Successful Digital Marketing Paid Members Public
Digital marketing has become an essential tool for businesses of all sizes and industries. With the proliferation of the internet and social media, consumers are now more connected and empowered than ever before. This means that businesses need to be savvy and strategic in their digital marketing efforts to effectively
Value Pricing: Understanding Pricing and Value (Part 2) Paid Members Public
Introduction The way we think about profit is generally revenue minus cost. But that’s only part of the story. The real value is what you can get out of a customer in the long run, beyond the initial transaction. That’s where value pricing comes in. Value pricing is
Value Pricing: Understanding Pricing and Value (Part 1) Paid Members Public
Pricing is one of the most important things that will affect your business whether you are selling goods or services. Traditionally we price things based on their cost and we add some markup that we then call profit. Pricing a product or service based on its actual or perceived value
The Influencer Marketing Ecosystem: What Companies and Influencers Need To Know. Paid Members Public
Have you recently scrolled through Instagram, Tiktok, YouTube, or Twitter and run into an individual that you follow— constantly posting about the products and services they enjoy from various brands? Such an individual often has a "bourgeois" lifestyle, which further captivates their audience. We want to look like them, eat
Monetizing Open Source: The New Open Business Model Paid Members Public
For conservative technologists, this may seem strange at first or perhaps contrary to their philosophy. Still, the opportunity to earn money from open source software is a powerful incentive that drives the success of both open source and proprietary software. In fact, in my view, we are at the point
Marketing Myopia: How To Avoid The Innovation Trap And Improve Your Business Paid Members Public
Introduction Marketing myopia, also known as the innovation trap, is a common problem for companies. It's when companies or product leaders focus so much on their product or service that they don't notice how their customers are reacting to it—what they really want. This can come from a lack
