Marketing

This section covers everything marketing from content, SEO, and blogging, to social media marketing...Learn how to do content marketing and SEO right, write more effectively and use social media to increase engagement.

CPA Marketing: How to Use Cost-Per-Action Advertising to Boost Your Online Revenue Members Public

Introduction CPA marketing, also known as cost-per-action advertising, is a popular and effective online marketing strategy that can help businesses and marketers to generate revenue, increase sales, and grow their customer base. In this article, we'll explore the concept of CPA marketing, and provide some tips and examples for how

Editorial Board
Editorial Board
Marketing

Cutting Costs: Tips and Strategies for Reducing Expenses and Boosting Profitability Members Public

In today's competitive business environment, it's essential for companies to keep their costs under control in order to remain profitable and competitive. By cutting costs, businesses can improve their bottom line, increase their cash flow, and invest in growth opportunities. But how can businesses cut costs effectively, and what are

Editorial Board
Editorial Board
Marketing

Leveraging Repositioning to Gain a Competitive Edge in Marketing Members Public

In the fast-paced and competitive world of marketing, companies often need to adapt and evolve to stay relevant and attract customers. One of the strategies that businesses can use to achieve this is repositioning, which involves changing the way a product or brand is perceived by consumers. But what does

Adamou Boubacar Amadou
Marketing

5 Essential Strategies for Successful Digital Marketing Members Public

Digital marketing has become an essential tool for businesses of all sizes and industries. With the proliferation of the internet and social media, consumers are now more connected and empowered than ever before. This means that businesses need to be savvy and strategic in their digital marketing efforts to effectively

Adamou Boubacar Amadou
Marketing
Digital Marketing

A Guide to Content and How It Affects Digital Marketing Members Public

If you're an entrepreneur trying to incorporate basic digital marketing strategies into your campaign, you should know how content can affect your marketing. In case you don't know, content marketing entails creating and distributing relevant content to appeal to and keep a clearly defined audience. Aside from that, it involves

Editorial Board
Editorial Board
Marketing
digital marketing

How Marketing Will Lead Digital Transformation in 2023 and Beyond Members Public

Marketing should lead your digital transformation in 2023 to stay ahead of the competition, better engage with customers, and boost your bottom line. Here's how to make it happen.

Editorial Board
Editorial Board
Marketing

The Influencer Marketing Ecosystem: What Companies and Influencers Need To Know. Members Public

Have you recently scrolled through Instagram, Tiktok, YouTube, or Twitter and run into an individual that you follow— constantly posting about the products and services they enjoy from various brands? Such an individual often has a "bourgeois" lifestyle, which further captivates their audience. We want to look like them, eat

Elizabeth Wanja Adamou Boubacar Amadou
Marketing
Marketing Myopia

Marketing Myopia: How To Avoid The Innovation Trap And Improve Your Business Members Public

Introduction Marketing myopia, also known as the innovation trap, is a common problem for companies. It's when companies or product leaders focus so much on their product or service that they don't notice how their customers are reacting to it—what they really want. This can come from a lack

Adamou Boubacar Amadou
Marketing