Marketing

This section covers everything marketing from content, SEO, and blogging, to social media marketing...Learn how to do content marketing and SEO right, write more effectively and use social media to increase engagement.

branding

Building Brand Loyalty: How To Connect With Your Customers Members Public

Building brand loyalty is more than just repeat customers. It’s about creating a following that swears by your name, keeps returning to your business and tells their friends, family, and community all about you.

Adamou Boubacar Amadou
Business
Water Drop

Drop Culture Members Public

Despite the challenges, there are many reasons why a brand would find it worthwhile to utilize a well-executed drop culture. It can help build communities and personal connections with customers while also providing useful marketing data.

Adamou Boubacar Amadou
Marketing
Omni Channel Marketing

Omnichannel Marketing Members Public

Omnichannel marketing is a customer-centric approach to marketing that merges the physical and digital worlds. Omnichannel marketing integrates digital, mobile and social media with traditional in-store experiences to deliver an even more seamless customer journey for brands.

Adamou Boubacar Amadou
Marketing
Trust

Trust, Word of Mouth, and Customer Retention Members Public

Establishing credible trust is not just about giving your customers confidence and security, it also immeasurably helps them increase their loyalty.

Adamou Boubacar Amadou
Marketing
Programmatic — The Future of Advertising

Programmatic — The Future of Advertising Members Public

Programmatic Advertising, also known as programmatic media or programmatic marketing, shifts traditional methods to real-time automated solutions to connect advertisers with publishers.

Adamou Boubacar Amadou
Marketing
Philanthropic Marketing

What Is Philanthropic Marketing And Why Is It Important? Members Public

Philanthropic Marketing programs are very important for building remarkable goodwill with the public and raising brand awareness among consumers.

Adamou Boubacar Amadou
Marketing
Word of Mouth - The Human Network

Why is Word Of Mouth So Crucial For Your Business? Members Public

People today are concerned with authenticity and are more likely to trust the word of their friends or families. Word-of-mouth helps to build the buyer's confidence and show them that buying from you is not a mistake, making it a great tool for awareness and spreading the word if used properly.

Adamou Boubacar Amadou
Marketing
Illustration by Kayako

7 Effective Strategies To Improve Customer Retention Members Public

Customer retention is one of the most important things to do for your business. It will ensure that you have a steady stream of clients who are willing to come back to you over and over again.

Adamou Boubacar Amadou
Marketing