Business

The business section discusses topics that are key to the success of your industry. The topics include Human resource management, Business operations management, Strategy, Leadership skills development, Talent management, Performance management, Organizational structure, and culture.

Trust

Building Trust: How To Connect With Your Customers? Members Public

Building trust with customers is an important part of any business relationship. There are a number of different factors beyond your control that affect how much your customers trust you, but there are also a number of things you control.

Adamou Boubacar Amadou
Business
branding

Building Brand Loyalty: How To Connect With Your Customers Members Public

Building brand loyalty is more than just repeat customers. It’s about creating a following that swears by your name, keeps returning to your business and tells their friends, family, and community all about you.

Adamou Boubacar Amadou
Business
Water Drop

Drop Culture Members Public

Despite the challenges, there are many reasons why a brand would find it worthwhile to utilize a well-executed drop culture. It can help build communities and personal connections with customers while also providing useful marketing data.

Adamou Boubacar Amadou
Marketing
Trust

Trust, Word of Mouth, and Customer Retention Members Public

Establishing credible trust is not just about giving your customers confidence and security, it also immeasurably helps them increase their loyalty.

Adamou Boubacar Amadou
Marketing
Illustration by Sharmelan Murugiah

Innovation, Entertainment and The Quest for Attention Members Public

The media and entertainment industry is an umbrella industry that contains various forms of creative works, including text, audio, film, music, video games and other forms of live performance. It has evolved from being a passive entity to one that is interactive due to emerging new technologies.

Adamou Boubacar Amadou
Business
Metrics Subscription Businesses

10 Essential Metrics Subscription Businesses Need To Track Members Public

With the subscription-based business model progressively transforming how companies operate, companies operating in the subscription economy must keep track of certain metrics to evaluate and boost their performances.

Adamou Boubacar Amadou
Business
HandShake

Integrative Negotiation: The Winner Does Not Take It All! Members Public

Integrative negotiation is a solution-oriented mode of negotiation. It involves a spirit of giving and taking between parties in order to explore all the options, find win-win solutions, and ultimately, arrive at an agreement that is acceptable to all parties involved.

Adamou Boubacar Amadou
Business
Mistake Proofi

How to Use Poka-Yoke To Avoid Business Mistakes? (With Examples) Members Public

Human error is usually caused by the failure to follow procedures correctly. A poka-yoke approach to quality control identifies mistakes prior to existence and then eliminates them from the start. Poka-yoke is a systematic method of designing processes to reduce the possibility of failure.

Adamou Boubacar Amadou
Business