Editorial Board

The editorial team is responsible for all of the big decisions. It's composed of subject matter experts that bring you the most authoritative and informative content about technology and business.

Specialists

Generalists and Specialists: Everything You Need to Know Members Public

When it comes to hiring employees, the age-old debate between hiring a generalist or a specialist can be a difficult one. To help you out, we thought it would be useful to put together a brief article about this. If you're interested in learning more, read on as we break

Editorial Board
Editorial Board
ai doing

Watch Out, Here’s How AI Will Transform Our Lives in 2023 Members Public

Businesses can take advantage of new opportunities and gain a competitive edge by swiftly integrating A.I. Here's how it works:

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Editorial Board
Technology
Business

The Effects of Innovative Change on Business Processes Members Public

Since the invention of the barter system, economic activity has existed as a fundamental aspect of human society. Like all other societal processes, business activity and related processes have evolved. That said, t The development and improvement of technology have played a crucial role in the development of corporate processes

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Editorial Board
Business

The Benefits of Automating Your Business Processes Members Public

The Economist has predicted that the United States will experience a recession in 2023. This forecast is based on the economy's current and historical recession cycles. On the other hand, experts from Goldman Sachs believe that we will narrowly avoid the economic downturn. Everyone worries about this because the last

Editorial Board
Editorial Board
Marketing

What You Need to Know About Horizontal Marketing Systems Members Public

Horizontal marketing systems (HMS) are an increasingly popular form of business organization. They are a form of shared marketing and distribution system where firms join together to share costs, resources, and expertise. By pooling resources, firms in an HMS can gain efficiencies and economies of scale, leading to improved profitability

Editorial Board
Editorial Board
Brand

6 Valuable Tips to Help Your Business Find Its Brand Voice Members Public

For any company, marketing is a fundamental practice because it helps to create awareness and visibility of the company, including its products and services. Of course, a marketing strategy must be effective to reach the company’s target audience and generate leads. Traditional and digital marketing strategies are prevalent, but

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Editorial Board
Business

What Businesses Can Learn From The War Of Attrition Members Public

As a business owner or manager, you may have heard the term "war of attrition" before, but do you know what it means and how it can apply to your organization? In this blog post, we'll explore the concept of the war of attrition, what it is, and how it

Editorial Board
Editorial Board
Business

The Pivotal Role Business Process Automation Plays in Delivering Effective Customer Experiences Members Public

Customer experience is the new battleground for businesses. To win, businesses must provide their customers with outstanding experiences at every touchpoint. To do this, they need to have a deep understanding of their customers and what they want. They also need to have processes in place to deliver those experiences

Editorial Board
Editorial Board
Marketing