Neuromarketing: The Science Behind Reading the Mind of the Consumer Members Public

Adamou Boubacar Amadou
Trust

Trust, Word of Mouth, and Customer Retention Members Public

Let’s start with a typical bias—The bandwagon effect. We’ll come to it later in the article, but here is what to keep in mind: because of humans’ social nature, our behaviours can, and are often influenced by others. While there are many factors associated with our social

Adamou Boubacar Amadou
Marketing
Illustration by Sharmelan Murugiah

Innovation, Entertainment and The Quest for Attention Members Public

The media and entertainment industry is an umbrella industry that contains various forms of creative works, including text, audio, film, music, video games and other forms of live performance. It has evolved from being a passive entity to one that is interactive due to emerging new technologies.

Adamou Boubacar Amadou
Business
Programmatic — The Future of Advertising

Programmatic — The Future of Advertising Members Public

Programmatic Advertising, also known as programmatic media or programmatic marketing, shifts traditional methods to real-time automated solutions to connect advertisers with publishers.

Adamou Boubacar Amadou
Marketing
Metrics Subscription Businesses

10 Essential Metrics Subscription Businesses Need To Track Members Public

The subscription-based business model is increasingly transforming how companies operate. Subscription businesses have grown 5-8 times faster than the traditional ones, and the model is progressively redefining the relationships between firms and their customers. According to the SEI report, in 2020, subscription businesses exhibited revenue growth of 11.6%, while

Adamou Boubacar Amadou
Business
HandShake

Integrative Negotiation: The Winner Does Not Take It All! Members Public

Integrative negotiation is a solution-oriented mode of negotiation. It involves a spirit of giving and taking between parties in order to explore all the options, find win-win solutions, and ultimately, arrive at an agreement that is acceptable to all parties involved.

Adamou Boubacar Amadou
Business
Bias

Cognitive Biases and Heuristics: Influence, Deviation, And Assumptions Members Public

Cognitive bias and heuristics lie at the heart of all our decision-making, from large to small. They shape both our actions and our perceptions of the world. What's more, because these biases are systematic patterns in the way we think.

Adamou Boubacar Amadou
Society
Mistake Proofi

How to Use Poka-Yoke To Avoid Business Mistakes? (With Examples) Members Public

Human error is usually caused by the failure to follow procedures correctly. A poka-yoke approach to quality control identifies mistakes prior to existence and then eliminates them from the start. Poka-yoke is a systematic method of designing processes to reduce the possibility of failure.

Adamou Boubacar Amadou
Business